hummel signs five-year kit deal with FC Köln

The Danish sportswear brand hummel is delighted to announce that it has agreed a partnership with the Bundesliga club FC Köln.

The multi-year agreement will see hummel manufacture and supply FC Köln with bespoke playing, training and travel wear ahead of the 2022/23 season.

Founded in 1923, Danish sportswear brand hummel are one of the oldest team sport brands in the world with an incredible footballing heritage. The deal with FC Köln will see the Goats become hummel’s new flagship club partner in Germany.

Allan Vad Nielsen, hummel’s CEO said:

"Similarly to us, FC Köln is a club who likes to do things differently and always with a big load of character. Needless to say, it's the perfect fit for hummel. We have great faith in FC Köln’s future plans, the Club’s impressive history and its many passionate fans. And we look very much forward to work closely with the club in order to present an exciting range of products for both players and fans in the years to come."

"Inclusion, diversity, character, tradition and authenticity are values that FC Köln embodies like no other football club in Germany, ultimately tapping directly into the values of hummel - making us perfect partners. Simply, it was not only a logical but also very passionate decision for us to now support FC Köln as its official kit supplier."

FC Köln’s Managing Director, Alexander Wehrle, commented:

In respect of our requirements for a kit supplier, hummel convinced us with the best overall package. hummel is brand that are known across the world, who have also made a name for themselves not only in sportswear but also in fashion. hummel’s trademark chevrons will frame the future. hummel also stand up for sustainability measures with their “Company Karma”, which fits perfectly to us. We want to produce our kits in the future so that we make a strong contribution to the ZNU Standard – driving sustainable change.”

Marco Sauther, Managing Director of FC Köln’s Marketing Partner, Infront, said:

“In hummel and 1. FC Köln, two names meet that are both sympathetic and with their own character, which are really close to their fans and supporters. Those are the best requirements for a successful sporting partnership. We are really pleased to have brought hummel and FC together and look forward to working alongside one another from 2022.”

The first kit from hummel will be unveiled for the 2022/23 season.