hummel announced as most sustainable clothing brand in Denmark

During these troubled times, we are both happy and proud to announce that hummel has been named category winner in the SUSTAINABLE BRAND INDEX 2020.

The Sustainable Brand Index™ asked 5900 Danish consumers about their evaluation of 224 different Danish brands. In the category “Clothes & Fashion Brands”, the consumers valued hummel as the most sustainable clothing brand in Denmark. 

Needless to say, this makes us more than proud. And it fuels our ambitions and journey of becoming an even more sustainable and socially conscious business in the future.