After 13 years of absence from Premier League, the hummel chevrons are finally back on the world’s biggest football stage.
MORE THAN 11
Starting from the 2020/21 season until 1st of July 2023, hummel will be the technical kit partner for one of the most traditional football clubs in England, Everton FC. The three-year agreement will se hummel manufacture and supply Everton with bespoke playing, training, and travel wear.
As part of the new partnership all of Everton’s 2020/21 kits will form part of hummel’s ‘More Than 11 campaign’, which recognises that football is much more than the eleven players on the pitch – it is the thousands of fans in and outside the stadium and the local and international community in which football has a role to play. It is about the powerful bond between Everton and its fans, and the unrivalled passion of the Everton family that spans the globe.
The 2020/21 kits will also be the first in the Premier League to adopt hummel's ZeroH20 dry-dye environmentally responsible technology – meaning there is zero water consumption, zero waste water and a 50% reduction in energy consumption during the production process. A significant saving when it would usually take 25 litres of fresh clean water to dye just one single shirt.
EVERTON 20/21 HOME KIT
The new 2020/21 Everton home kit, which features hummel's iconic chevrons across the shoulders and sleeves was revealed on Friday 3 July to wide acclaim.
The remarkable response generated record global online pre-order sales for kits and also ensured the biggest ever day of sales for the clubs online store. Just four hours after pre-orders of the new home kit began, sales had already surpassed the full opening day figures for each season over the past decade.
EVERTON 20/21 AWAY KIT
Everton’s new amber and blue hummel away kit for 2020/21 followed the success of the Club’s 2020/21 home kit – by officially becoming the fastest-selling away strip in the Club’s history.
The classic amber jersey, inspired by the kits worn by the Everton sides of the late 1960s and early 1970s and featuring hummel’s iconic chevrons across the shoulders and sleeves, was launched on Friday 7 August to excitement and praise from fans across the globe.
Online launch day orders for the Everton hummel 2020/21 away shirt were more than double those made on last season’s pre-order away kit launch day and the overall first day online sales were 44% higher than the previous record day for an away shirt launch.
This is hummel. This is Everton. And we are ‘More Than Eleven’.