Football for Equality’s central theme of the event revolved around a motive:
“Spreading the freestyle football and the love to the kids of Dharavi, the biggest slum of Asia.”
This campaign encouraged the Dharavi kids to play freestyle football and live their dreams. Football is not just limited to privileged kids, but the underprivileged one has equal rights to play and enjoy the sport. Through this campaign, the hummel t-shirts were distributed to the Dharavi kids to play football. Football for equality by hummel focused on reducing the gaps among the kids and vouching for equality among every section of children through freestyle football. The Campaign was all about motivating the young underprivileged generation to take up the sport as we believe it comes with no boundaries, irrespective of age, gender and income.