Dream Big was in collaboration with The bridge. The Central Theme of the event revolved around a motive,
“Encourage the daughters of sex workers from Sonagachi, the biggest red light area in Asia, to play the sport and kick away all kinds of discrimination.” The Campaign is about an area in Sonagachi where the living standard of sex workers are very severe. They are not allowed to participate in any of the activities around and the same happens with their daughters as well. We did the campaign to fill the gap and encourage the girls to play and fulfil their dreams. They played football wearing hummel apparel and wanted to train hard for their dream of playing at the National Level.
The aim was to make them believe in their dreams and a good future.