People are the most valuable asset we have

This goes for both hummel®’s own employees and the people who are involved in producing our products. It’s the people who are influenced by us and the people who influence us. We want to be known for putting them front and centre. 

This means ensuring every employee feels motivated, safe, and happy. But it also applies to everyone around us - whether that's our customers, suppliers, clubs, or other relevant stakeholders. They're all equally important to the growth of our business. Therefore, we strive to collaborate respectfully and ethically, while always encouraging honesty and mutual respect across nationalities, beliefs, and work processes. 

Above all, we strive to become an ideal business partner for all our internal and external stakeholders.