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    HUMMEL BUYS SHARES AND BECOMES SHAREHOLDER OF SD EIBAR

    Eibar, International, 21-07-2014

    The Danish brand hummel has decided, through Feeling Store Ltd. – the licensee for Spain and Portugal and currently the official technical sponsor  for SD EIBAR – to support SD Eibar further by becoming a shareholder in the club. hummel looks forward to joining SD Eibar and seeing them play in La Liga, the First Division of the Spanish Professional Football League.  

    #DEFIENDE AL EIBAR

    The Club continues their marketing campaign, which aims to raise awareness about the club and show the importance of defending the values of the organization and the town itself. The campaign invites everyone to become defenders for the Club. Through numerous actions, SD Eibar attempts to reach not only the eibarreses, but the entire national and international community. Their aim is for the whole world to hear their story.

    PORQUE HOY EL CLUB QUE DEFIENDE,

    NECESITA QUE LE DEFIENDAN

    (translated: TODAY THE CLUB YOU'RE DEFENDING, NEEDS TO BE DEFENDED)

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    The World’s First Derby

    25-07-2013
    ...Between Sheffield FC and Hallam FC, the two oldest football clubs in the world Since 1860, on Boxing Day December 26th, the two oldest football clubs in the world celebrate the first ever inter-city football match, the mother of all derbies. Back then it was Sheffield FC against its local rival Hallam FC, the Countrymen.   On Saturday July 27th 2013, these two local amateur rivals will again have a head to head meeting at the Sheffield FC Stadium – home of football – where they will celebrate the original values of football: Integrity, Respect and Community.   The entire day will be centred around remembering and cherishing the first pioneers and true values of football, giving the fans and media, travelling to the hyped event from all over the world, a full, great day in the name of football! The event will also mark the beginning of a new collaboration, since, as of July 27th, hummel will become official partner and kit supplier of The World’s First Football Club – Sheffield FC and official partner and supporter of the Sheffield Football Club Foundation ‘Protector of Football’. Add-ons to The Derby… In addition to the main Derby, there will be a pioneer match, where veterans of Sheffield FC and Hallam FC celebrate football dressed in the old heritage style, a football meets music match where celebs, legends of Sheffield football, fans and local heroes all play together, a tea time event where the successful ladies of Sheffield FC is given tribute and the day is rounded off with a splendid after party at the Coach & Horses Pub. All of this will be wrapped in a feeling of retro and heritage, as all the fans, guests and visitors are invited to dress like old fashion ladies and gentlemen.  You can read much more about the event and buy your tickets online now at www.sheffieldfc.com. A little bit of History This “Gentlemen’s Game” is considered the oldest still-contested derby of any football code in the world, and is probably one of the oldest organised team-sport derbies in the world, besides those found in cricket. The match was originally first played on the oldest football ground in the World, the Hallam Pitch at Sandygate Lane in the city of Sheffield.  Football since 1857 – made in Sheffield Founded in 1857, by the two pioneers William Prest and Nathaniel Creswick, Sheffield FC is The World’s First Football Club. Those men dedicated their life to the invention of club football and developed the first set of standardised rules and with that the first corner kick, cross bar, throw-in, free-kick and fouls. Just as important as the invention of the rules was those men’s deep understanding of the game and its true values: Integrity, Respect and Community, as they developed the club to always be and remain Non-Professional, since 1857.   In the following years, the Sheffield FC pioneers enforced the foundation of other football clubs within and outside the city of Sheffield, amongst others they helped to establish the second oldest team in the world, Hallam FC, with whom they live in friendship and share a respectful rivalry on the pitch, playing the game like gentlemen and honourable amateurs.    

    SG Sonnenhof Grossaspach & hummel unite and take on FC Bayern München

    16-07-2013
    On Saturday, July 13th, SG Sonnenhof Grossaspach, a club in the German ‘Regionalliga’, made a spectacular introduction of the new hummel kit and newly signed sponsorship agreement, before kick-off in the friendship-match against FC Bayern München! The suspense had been building through the SG Sonnenhof Grossaspach Facebook page during the week leading up to the event, so all of the 10.000 fans filling the Comtech-Arena to bursting point, knew that something unconventional was about to happen. Causing the eyes of renowned football players as Lahm, Müller, Ribéry and Robben to widen, 10 hummel-dressed girls ran onto the field and stripped the SG Sonnenhof Grossaspach players of their new, official, red hummel home jerseys – leaving them to play the match in their white away jerseys. The acceptable result of the friendship-match of 0-6, was given the least attention, as other features of the event stole the many thousand fans‘ attention. For example were 14.000 hummel henna tattoos sticked on all the fans and even on the players, ensuring the feature a place in the Guinness Book of Records, and a grand after-party had also been planned to create the right setting. As a new player on the karma-filled hummel team as of July 1st 2013, SG Sonnenhof Grossaspach joins prominent players such as FC St. Pauli, Karlsruher SC, SpvGG Greuther Fürth and Wacker Burghausen. SG Sonnenhof Grossaspach will aside from the playing kits on the football fields be wearing cool, lifestyle and fashion items from hummel when taking a break from the practice. If you would like to be the lucky owner of a special hummel kit – the new official kit of SG Sonnenhof Grossaspach with all the player-autographs from the friendship-match against FC Bayern München – you should take part in the competition, running on the German hummel Facebook page from Wednesday, July 14th: www.facebook.com/hummel.Deutschland.