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FC St. Pauli x hummel

01-05-2014
With the start of season 2014/2015, we are proud to say, that hummel will be the official supplier of FC St. Pauli! The contract runs for two years and marks the beginning of a long-standing cooperation, which both parties are very enthusiastic about. Since 2012, hummel has been cooperating with the "Kult" club by supplying football boots, bags, pool slippers and sneakers. The new contract will in addition entail all equipment for the professional team as well as the junior teams of FC St. Pauli - including jerseys, training clothes and casual footwear. Jens Binek, hummel's managing director in Germany, is looking very much forward to the collaboration: "Supplying a club like FC St. Pauli gives us the opportunity to strengthen our presence within the world of football. And it is a perfect match. Both hummel and FC St. Pauli are well-established brands which value tradition, character, regional and social responsibility. Both brands are by no means "wallflowers" but stand out for their uniqueness and the courage to welcome diversity. For us, FC St. Pauli is the perfect partner!" "Since hummel setup a local office in Hamburg in May 2011, we have had the ambition to focus more on Germany as our target market – and especially on Hamburg and the greater Hamburg area, which is economically very attractive", Binek explains. "This sponsorship collaboration provides a myriad of opportunities, which we will proactively approach together with our new, creative partner. The results of our first joint projects and the process of creating the collection have already shown the value of this relationship, and we are excited to continue along these lines and to be able to reveal the brand new hummel FC St. Pauli jerseys within the coming months."
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The World’s First Derby

25-07-2013
...Between Sheffield FC and Hallam FC, the two oldest football clubs in the world Since 1860, on Boxing Day December 26th, the two oldest football clubs in the world celebrate the first ever inter-city football match, the mother of all derbies. Back then it was Sheffield FC against its local rival Hallam FC, the Countrymen.   On Saturday July 27th 2013, these two local amateur rivals will again have a head to head meeting at the Sheffield FC Stadium – home of football – where they will celebrate the original values of football: Integrity, Respect and Community.   The entire day will be centred around remembering and cherishing the first pioneers and true values of football, giving the fans and media, travelling to the hyped event from all over the world, a full, great day in the name of football! The event will also mark the beginning of a new collaboration, since, as of July 27th, hummel will become official partner and kit supplier of The World’s First Football Club – Sheffield FC and official partner and supporter of the Sheffield Football Club Foundation ‘Protector of Football’. Add-ons to The Derby… In addition to the main Derby, there will be a pioneer match, where veterans of Sheffield FC and Hallam FC celebrate football dressed in the old heritage style, a football meets music match where celebs, legends of Sheffield football, fans and local heroes all play together, a tea time event where the successful ladies of Sheffield FC is given tribute and the day is rounded off with a splendid after party at the Coach & Horses Pub. All of this will be wrapped in a feeling of retro and heritage, as all the fans, guests and visitors are invited to dress like old fashion ladies and gentlemen.  You can read much more about the event and buy your tickets online now at www.sheffieldfc.com. A little bit of History This “Gentlemen’s Game” is considered the oldest still-contested derby of any football code in the world, and is probably one of the oldest organised team-sport derbies in the world, besides those found in cricket. The match was originally first played on the oldest football ground in the World, the Hallam Pitch at Sandygate Lane in the city of Sheffield.  Football since 1857 – made in Sheffield Founded in 1857, by the two pioneers William Prest and Nathaniel Creswick, Sheffield FC is The World’s First Football Club. Those men dedicated their life to the invention of club football and developed the first set of standardised rules and with that the first corner kick, cross bar, throw-in, free-kick and fouls. Just as important as the invention of the rules was those men’s deep understanding of the game and its true values: Integrity, Respect and Community, as they developed the club to always be and remain Non-Professional, since 1857.   In the following years, the Sheffield FC pioneers enforced the foundation of other football clubs within and outside the city of Sheffield, amongst others they helped to establish the second oldest team in the world, Hallam FC, with whom they live in friendship and share a respectful rivalry on the pitch, playing the game like gentlemen and honourable amateurs.    

SG Sonnenhof Grossaspach & hummel unite and take on FC Bayern München

16-07-2013
On Saturday, July 13th, SG Sonnenhof Grossaspach, a club in the German ‘Regionalliga’, made a spectacular introduction of the new hummel kit and newly signed sponsorship agreement, before kick-off in the friendship-match against FC Bayern München! The suspense had been building through the SG Sonnenhof Grossaspach Facebook page during the week leading up to the event, so all of the 10.000 fans filling the Comtech-Arena to bursting point, knew that something unconventional was about to happen. Causing the eyes of renowned football players as Lahm, Müller, Ribéry and Robben to widen, 10 hummel-dressed girls ran onto the field and stripped the SG Sonnenhof Grossaspach players of their new, official, red hummel home jerseys – leaving them to play the match in their white away jerseys. The acceptable result of the friendship-match of 0-6, was given the least attention, as other features of the event stole the many thousand fans‘ attention. For example were 14.000 hummel henna tattoos sticked on all the fans and even on the players, ensuring the feature a place in the Guinness Book of Records, and a grand after-party had also been planned to create the right setting. As a new player on the karma-filled hummel team as of July 1st 2013, SG Sonnenhof Grossaspach joins prominent players such as FC St. Pauli, Karlsruher SC, SpvGG Greuther Fürth and Wacker Burghausen. SG Sonnenhof Grossaspach will aside from the playing kits on the football fields be wearing cool, lifestyle and fashion items from hummel when taking a break from the practice. If you would like to be the lucky owner of a special hummel kit – the new official kit of SG Sonnenhof Grossaspach with all the player-autographs from the friendship-match against FC Bayern München – you should take part in the competition, running on the German hummel Facebook page from Wednesday, July 14th: www.facebook.com/hummel.Deutschland. 
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