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    The Tuxedo & Karma

    León, Spain, International, 25-07-2014

    hummel has, in collaboration with Cultural y Deportivo Leonesa, a Spanish football club playing in Segunda B, created a spectacular jersey. A tuxedo.

    The Karma in a tuxedo

    The club and hummel decided on the special design, as the mutual goal was to create a jersey, which would attract a lot of attention to a good cause, the club feels passionately about. The cause being to help children with less resources experience the fun of football through football lessons.

    The club is selling the jersey for 39,95 EUR (excl. delivery) via their website, and 10% of the total sales of the jersey will be donated to helping the children. You can buy it here.

    The tournament

    The jersey will of course also be sported by the club on field. The tournament, "A Goal for the Mining", in which the players will wear the attention-grabbing jersey, will take place on July 30th at the Reino de León Stadium in the North-Western part of Spain. The visiting opponents are Real Sporting de Gijón and Sociedad Deportiva Ponferradina.   

    Cultural y Deportivo Leonesa & hummel

    The partnership of the club, Cultural y Deportivo Leonesa, and hummel started in August 2013 and will go on until 2017 at least. The club and hummel shares the same founding year: 1923, and now forces are also joined regarding the good cause of helping less fortunate children to play football.   

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    V・Nagasaki & hummel pray for peace with a special jersey

    09-08-2015
    Today, it is 70 years ago since the atomic bombing took place in Nagasaki City, Japan. In memory of this, V・Nagasaki & hummel® made a special jersey to pray for peace. The history of 9th of August, 1945 At hummel® we have a mission to "Change the World Through Sport.”. V・Nagasaki shares the same values and through soccer and sport culture the club contributes to make the world a peaceful place where people can practice sport. 70 years passed since the atomic bombing in Nagasaki, and many Japanese people find it difficult to tell the story of this day. Recent survey of the knowledge of the date show, that 70 % of Japanese people doesn’t know the exact date. Therefore, hummel and V・Nagasaki made a special jersey in remembrance of 9th of August, 1945. Head coach Takuya Takagi who played for the soccer club in Hiroshima commented: ”The peaceful pray statue in Nagasaki and the folded paper crane are part of the design of this jersey. We can feel Nagasaki from these points. Playing in this jersey at the two matches is very significant. Especially the match on the 8th of August which is the day before the atomic bombing of Nagasaki. We would like to face the match with the mind of pray for peace and convey the preciousness of peace to new generations.” Design concept The theme of the jersey design is praying. The base colours are blue and orange which are V・ Nagasaki’s team colours. A folded paper crane of pray for peace is printed at the front and back.  The peaceful pray statue in Nagasaki made by sculptor Seibo Kitamura is also printed on the front. This statue symbolizes God’s love and Buddha’s mercy. The right hand symbolizes the threat of the atomic bomb, the left hand peace, the right leg the silence of Nagasaki City immediately after atomic bombing of Nagasaki and the left leg the lives that were saved. By including this statue in the jersey design, the aim is to arouse the threat of the atomic bomb and the significance of peace. The players of V・Nagasaki will wear the peace jersey at their home match on August 8th and 23rd 2015. V・ Varen Nagasaki belongs to J2 league (Division 2) V means VITO'RIA ( victory in Portuguese), VREDE (peace in Dutch) and VAREN (sailing in Dutch)

    FC St. Pauli against homophobia

    18-07-2015
    Today, on occasion of FC St. Pauli’s preseason game against Rayo Vallecano, hummel® presents the matchwear jerseys 2015/16 for the iconic club’s upcoming season in the second German Bundesliga. “Boys in Brown” Since the team of St. Pauli often is called “Boys in Brown” by their fans, it appears to be consistent that the home jersey is mainly composed in vintage tones of brown, still pitching a fashionable accent with its yet unobtrusive chevron pattern. Support for homosexuals But the undisputed highlight of the new FCSP matchwear is the new away jersey: With eye-catching, rainbow-coloured sleeve hems hummel® and FC St. Pauli show their support for the lesbian and gay community, thereby setting a distinct sign against discrimination and homophobia. Even the iconic Jolly Rodger-skull is featured in rainbow colours on the inside back area. The matchwear collection is completed by the red cup competition jersey and three goalie shirts.  “We are very happy about the new collection! Especially the design and implementation of the away jersey is something that we are actually a little bit proud of. For many years now FC St. Pauli took action and campaigned tolerance for homosexuals on and off the pitch. It is our intention to support this commitment and to help raising awareness for this topic in football arenas all over Germany”, stated Jens Binek, CEO of hummel® Germany, and continues: “Maybe the pirate flag is the symbol of the FC St. Pauli-fans. But the real trade mark of this club and its fan culture is the support of protest culture, the courage to speak up and take sides in political and social matters. This makes FC St. Pauli a one-of-a-kind club and this is what we wanted to capture and honour. That’s why we decided not to have a big release event or a big flashy campaign. We will let the colours do the talking.”       At today’s game against Rayo Vallecano FC St. Pauli will be wearing the away jerseys for the very first time in a match. This and the other new FC St. Pauli jerseys will be hitting stores Monday July 20th. See the new FC St. Pauli collection here.

    FC St. Pauli against homophobia

    18-07-2015
    Today, on occasion of FC St. Pauli’s preseason game against Rayo Vallecano, hummel® presents the matchwear jerseys 2015/16 for the iconic club’s upcoming season in the second German Bundesliga. “Boys in Brown” Since the team of St. Pauli often is called “Boys in Brown” by their fans, it appears to be consistent that the home jersey is mainly composed in vintage tones of brown, still pitching a fashionable accent with its yet unobtrusive chevron pattern. Support for homosexuals But the undisputed highlight of the new FCSP matchwear is the new away jersey: With eye-catching, rainbow-coloured sleeve hems hummel® and FC St. Pauli show their support for the lesbian and gay community, thereby setting a distinct sign against discrimination and homophobia. Even the iconic Jolly Rodger-skull is featured in rainbow colours on the inside back area. The matchwear collection is completed by the red cup competition jersey and three goalie shirts.  “We are very happy about the new collection! Especially the design and implementation of the away jersey is something that we are actually a little bit proud of. For many years now FC St. Pauli took action and campaigned tolerance for homosexuals on and off the pitch. It is our intention to support this commitment and to help raising awareness for this topic in football arenas all over Germany”, stated Jens Binek, CEO of hummel® Germany, and continues: “Maybe the pirate flag is the symbol of the FC St. Pauli-fans. But the real trade mark of this club and its fan culture is the support of protest culture, the courage to speak up and take sides in political and social matters. This makes FC St. Pauli a one-of-a-kind club and this is what we wanted to capture and honour. That’s why we decided not to have a big release event or a big flashy campaign. We will let the colours do the talking.”       At today’s game against Rayo Vallecano FC St. Pauli will be wearing the away jerseys for the very first time in a match. This and the other new FC St. Pauli jerseys will be hitting stores Monday July 20th. See the new FC St. Pauli collection here.

    The World’s First Derby

    25-07-2013
    ...Between Sheffield FC and Hallam FC, the two oldest football clubs in the world Since 1860, on Boxing Day December 26th, the two oldest football clubs in the world celebrate the first ever inter-city football match, the mother of all derbies. Back then it was Sheffield FC against its local rival Hallam FC, the Countrymen.   On Saturday July 27th 2013, these two local amateur rivals will again have a head to head meeting at the Sheffield FC Stadium – home of football – where they will celebrate the original values of football: Integrity, Respect and Community.   The entire day will be centred around remembering and cherishing the first pioneers and true values of football, giving the fans and media, travelling to the hyped event from all over the world, a full, great day in the name of football! The event will also mark the beginning of a new collaboration, since, as of July 27th, hummel will become official partner and kit supplier of The World’s First Football Club – Sheffield FC and official partner and supporter of the Sheffield Football Club Foundation ‘Protector of Football’. Add-ons to The Derby… In addition to the main Derby, there will be a pioneer match, where veterans of Sheffield FC and Hallam FC celebrate football dressed in the old heritage style, a football meets music match where celebs, legends of Sheffield football, fans and local heroes all play together, a tea time event where the successful ladies of Sheffield FC is given tribute and the day is rounded off with a splendid after party at the Coach & Horses Pub. All of this will be wrapped in a feeling of retro and heritage, as all the fans, guests and visitors are invited to dress like old fashion ladies and gentlemen.  You can read much more about the event and buy your tickets online now at www.sheffieldfc.com. A little bit of History This “Gentlemen’s Game” is considered the oldest still-contested derby of any football code in the world, and is probably one of the oldest organised team-sport derbies in the world, besides those found in cricket. The match was originally first played on the oldest football ground in the World, the Hallam Pitch at Sandygate Lane in the city of Sheffield.  Football since 1857 – made in Sheffield Founded in 1857, by the two pioneers William Prest and Nathaniel Creswick, Sheffield FC is The World’s First Football Club. Those men dedicated their life to the invention of club football and developed the first set of standardised rules and with that the first corner kick, cross bar, throw-in, free-kick and fouls. Just as important as the invention of the rules was those men’s deep understanding of the game and its true values: Integrity, Respect and Community, as they developed the club to always be and remain Non-Professional, since 1857.   In the following years, the Sheffield FC pioneers enforced the foundation of other football clubs within and outside the city of Sheffield, amongst others they helped to establish the second oldest team in the world, Hallam FC, with whom they live in friendship and share a respectful rivalry on the pitch, playing the game like gentlemen and honourable amateurs.    

    V・Nagasaki & hummel pray for peace with a special jersey

    09-08-2015
    Today, it is 70 years ago since the atomic bombing took place in Nagasaki City, Japan. In memory of this, V・Nagasaki & hummel® made a special jersey to pray for peace. The history of 9th of August, 1945 At hummel® we have a mission to "Change the World Through Sport.”. V・Nagasaki shares the same values and through soccer and sport culture the club contributes to make the world a peaceful place where people can practice sport. 70 years passed since the atomic bombing in Nagasaki, and many Japanese people find it difficult to tell the story of this day. Recent survey of the knowledge of the date show, that 70 % of Japanese people doesn’t know the exact date. Therefore, hummel and V・Nagasaki made a special jersey in remembrance of 9th of August, 1945. Head coach Takuya Takagi who played for the soccer club in Hiroshima commented: ”The peaceful pray statue in Nagasaki and the folded paper crane are part of the design of this jersey. We can feel Nagasaki from these points. Playing in this jersey at the two matches is very significant. Especially the match on the 8th of August which is the day before the atomic bombing of Nagasaki. We would like to face the match with the mind of pray for peace and convey the preciousness of peace to new generations.” Design concept The theme of the jersey design is praying. The base colours are blue and orange which are V・ Nagasaki’s team colours. A folded paper crane of pray for peace is printed at the front and back.  The peaceful pray statue in Nagasaki made by sculptor Seibo Kitamura is also printed on the front. This statue symbolizes God’s love and Buddha’s mercy. The right hand symbolizes the threat of the atomic bomb, the left hand peace, the right leg the silence of Nagasaki City immediately after atomic bombing of Nagasaki and the left leg the lives that were saved. By including this statue in the jersey design, the aim is to arouse the threat of the atomic bomb and the significance of peace. The players of V・Nagasaki will wear the peace jersey at their home match on August 8th and 23rd 2015. V・ Varen Nagasaki belongs to J2 league (Division 2) V means VITO'RIA ( victory in Portuguese), VREDE (peace in Dutch) and VAREN (sailing in Dutch)

    The Lions of Afghanistan and hummel continue their partnership

    08-03-2015
    Our partnership with the Afghanistan Football Federation has been renewed for another four years from 2015. This means that the Afghan team will be wearing the hummel chevrons during the qualifications for the 2018 World Cup. A brighter future through football The popularity of football is rapidly increasing in Afghanistan, and it has given the Afghan people hope for a brighter future. Together with the Afghan Football Federation we work to create better con­ditions for football in the country and help people understand that sports can be used as a tool for social change and social impact. Henning Nielsen, Chief Marketing Officer at hummel International, is looking forward to continuing the collaboration with AFF: “We are excited to continue working with the Afghanistan Football Federation and the development of football in the country. Afghanistan won the South Asian Football Federation cup in 2013, and hummel are proud to support the team in their 2018 World Cup qualification cam­paign. In 2013 the AFF won the FIFA Fair Play Award for their hard work and dedication to develop football at grassroot level. This is something that’s very close to our hearts. Grassroots football and actively working for kids and adults to participate in sports is closely connected to our Danish values and matches hum­mel’s mission to Change the World through Sport.” Christian Stadil, chairman of the board and owner of hummel, emphasises the dedication of the hum­mel brand to both performance and grassroots football in Afghanistan: “To hummel our engagement and involvement in Afghanistan is a strong example of sport’s ability to create positive change and to tear down cultural, national and religious barriers.” Mr. Keramuddin Karim, President of the Afghanistan Football Federation, says: “After 4 years of excel­lent cooperation with hummel we are proud to announce that we have extended our contract for four more years. hummel has a global reputation for quality and innovation, making them the perfect partner for the Afghanistan Football Federation. We are very proud to have a loyal and sustainable partner like hummel beside us, and we are looking forward to continuing our collaboration.” AFF & hummel We have sponsored the Afghanistan Football Federation since 2010 and have from the very early steps been involved in the development of football in Afghanistan. We support all teams in the Afghan Premier League.

    Happy little footballers won hummel clothes

    23-09-2014
    Children at this summer’s football schools, by DGI Football, had the opportunity to win hummel clothes worth 10.000 DKK for their football clubs by playing the popular hummel football game. A total of 100.000 DKK were at stake in the competition. One of the winners were Magnus Gårde Jensen who has scored the third most goals and hereby can please his teammates and additional teams from U8 to U12 in the club Smidstrup-Skærup IF with new hummel clothes. “It was a cool game and it was actually hard to hit the holes,” says the young winner, who according to his mom, Nina Jensen, loves all games – “as long as it involves football.”    The competition, which was a part of the collaboration between FANT, hummel and DGI Football, did not only bring joy to the winning children, but has also rendered visible the work of FANT. FANT ”Football For A New Tomorrow” is a humanitarian organisation, which through establishing athletic associations works to create development and change in the former civil war-ravaged West African Republic of Sierra Leone. One of their goals is to create the opportunity for the people to play football and other kinds of sport. By playing hummel’s football game you can be a part of this – if you complete all the different levels with at least one bronze trophy, hummel will, in your name, send a real football to a child in one of the world’s poorest countries, Sierra Leone. Among the many who has completed the special “Sierra Leone field” in connection with the competition, 116 have scored enough goals so that a ball is now send to Sierra Leone in their name.