Sponsorships - Soccer


We feel honoured to have the ability to partner with and sponsor soccer clubs, teams and players all over the world.. Clubs and individuals who share the same passion, dedication and belief that sports is more than what meets the eye. Soccer is more than a game, a jersey is more than a piece of clothing and a goal is more than a ball crossing the goalposts.

For this soccer season hummel has once again chosen to sponsor select national teams and clubs, as well as individuals. Our sponsorships focus on uniqueness. Unique culture, values and people that dare to break conventions in order to reach their goals. We also look for the underdogs - those who might not always win, but who continue to dream and put their heart and soul in to their game and their team. Because for us it about more than providing quality jerseys and equipment – it is about showing our belief in each and every player, team and fan - as we are fellow soulmates in the pursuit of a victorious dream.

For these reasons, and many more, these are the teams, clubs and individuals we want to help step into character and we are proud to sponsor.




DBU National Team




Founded: 1889
Playing to qualify for the World Cup in 2018
Stadium: Telia Parken (Copenhagen)
Stadium capacity: 38.000
Men’s A-team biggest achievement: European Cup 1992 winner
Women’s A-team biggest achievement: 4 bronze medals in the European Cup

The Danish National Teams organised under the Danish Football Association (DBU) are teams which have seen many great players and have achieved some victorious moments in history.

The red and white stem from a small but united country where fans stand side by side in supporting the Danish men and women. So much so, that the belief and optimism in the Danish Vikings never falters, despite challenging times. Looking back, the historic Roligan movement stems from the men’s successes in the 1980’s, promoting values of happy, cheerful fans that put up a stance against violence.

The Danish National Teams are the embodiment of Danishness and it is therefore a pleasure for hummel to once again be a part of Danish Dynamite, as we were in 1979-2004..





Founded: 1904
League: 1. Bundesliga – Germany
Stadium: Schwarzwald-Stadion (Freiburg)
Stadium capacity: 24.000
Biggest achievement: Semi Final DFB-Pokal 2013, Reaching the UEFA Cup 1995 + 2001, Europa League 2013

SC Freiburg is back in the German Bundesliga. As one of the most popular underdogs in Germany, the champion of the 2. Bundesliga is coming back with lots of ambitions. The club also appreciates the support by many fan-clubs that are involved in numerous CSR projects together with the club.

Even winning the Fair-Play-Ranking and the award of the DFL underlines the peaceful and pleasant appearance of the SC and its fans. The club is just different. Not only that the stadium has no VIP-area and the team is only allowed to play with a special permit in its stadium due its too small pitch, the club manages to still get some good players even with its limited resources. So now they have Nils Petersen who was already hunting for goals for Bayern Munich and the German Olympic Team in Rio.

Thus, the SC Freiburg fits perfectly with the hummel vision “Change the world through sport”. We are proud to be part of this slightly different concept and to accompany the SC on his way.


AFGHANISTAN National Teams




Founded: 1933
Stadium: Ghazi National Olympic Stadium (Kabul)
Stadium capacity: 25.000
Men’s A-team biggest achievement: 2013 SAFF Championship winner
Women’s A-team biggest achievement 
Participating in the SAFF Championship

The Afghanistan National Teams organised under the Afghanistan Football Federation have risen and stood strong, despite decades of disorder stemming from war. This has not gone unnoticed as Afghanistan won the 2013 FIFA Fair Play Award, for the ability to develop and nurture football in a country that has faced numerous challenging political situations. We at hummel have also noticed the strength and immense teamwork that characterises the Lions of Khorasan and are proud to call ourselves their sponsor. The women’s team increasingly earns respect as they pave ways for empowering women across the globe with their Girl Power initiatives, going under the motto: ‘Team work makes the dream work’.

In this connection, we recently launched an Afghanistan kit including a hijab – yet another initiative to Change the World Through Sport. We are honoured to be a part of one team, one goal.


V-Varen Nagasaki




Founded: 2005
League: J2 League (Japan)
Stadium: Nagasaki Athletic Stadium (Nagasaki)
Stadium capacity: 20.246
Biggest achievement: 2012 Japan Football League winners

V-Varen Nagasaki was formerly known as Ariake Football Club established in 1985, until they merged with Kunimi Football Club in 2005, implementing the name they are still known by today. V-Varen Nagasaki became champions of the 2012 Japan Football League, promoting them to the J. League Division 2 for the very first time in the history of the club. In 2015 together with hummel, VVN presented two unique Pray for Peace jersey’s to commemorate the 70th anniversary of the atomic bombing in the city of Nagasaki.

This captures the spirit of the club, which is built on values of respect, unity and passion for the game. We are proud to continue our sponsorship with a club that finds importance in raising awareness about maintaining peace for coming generations.


Jeonbuk Hyundai





Founded: 1994
League: K-League Classic
Stadium: Jeonju World Cup Stadion (Jeonju)
Stadium capacity: 42.477
Biggest achievement: 2006 AFC Champions League winners

Jeonbuk Hyundai are the first club from East Asia to win the Asian Champions League, since it was launched in 2003. In addition to this, they have won the Korean FA Cup three times, and are the first K-League team to have participated in the AFC Champions League six consecutive times, making them a very prominent club in Asia. The green warriors are known for their dedication to their fans, and their contribution to the local community through several CSR activities such as invitations to lower-income families and raising of global talents.

The club strives to bring passion and joy to Jeonbuk, and we at hummel are excited to be a part of that project.


Christiania Sports Club





Founded: 1982
League: KS (Copenhagen League) Division 5
Stadium: Kløvermarkens Idrætsanlæg (København)
Stadium capacity: 20.246
Biggest achievement: Getting promoted to the Copenhagen League

CSC Christiania started out in 1982 in the Freetown Christiania, Copenhagen Denmark, with the ambition of being the first football club without membership fees. However, as the club grew, making it hard for things to go around, a small fee was required. Nonetheless, this mentality of going against the more conservative Denmark and having a more unique approach to not only football, but life in general keep being key characteristics of the club. This is strongly represented in team mottos: ‘Joint the club’ and ‘You’ll never smoke alone’. There is an increasingly strong fan basis, who are eager to show their support for the clubs strong focus on equal rights and diversity. The unique hummel CSC jersey designs have been spotted on celebrities world-wide and CSC has come to represent a form of national team for the Freetown Christiania.

Hummel embraces the more alternative, charismatic team, and is proud to have entered a partnership with a club that shares the same wish to Change the World Through Sport.




Lituania Football

FC Utrecht

Atiker Konyaspor


Southern California
Sports Club

Galatasaray Spor

SpVgg Greuther

Sandness Ulf
Brøndby IF
Real Valladolid











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  • Andreas Glockner
  • Fabian Baumgärtel
  • Christopher Gäng
  • Nico Empen
  • Manuel Fischer
  • Sören Brandy
  • Chris Gäng
  • Marcus Piossek


  • Brandon Miller
  • Coady Andrews
  • Corey Ashe
  • Haley Carter
  • Jacob Van Compernolle
  • Kristian Nicht
  • Kyle Zobeck
  • Matt Pacifici
  • Steward Ceus
  • Lukas Laurinavicius
  • Mike Garzi


  • Hisato Sato
  • Megumi Takase
  • Ayu Nakada
  • Atsushi Kawata
  • Naofumi Tanaka
  • Masaya Jitozono
  • Yuki Ichikawa


  • Ming Sue
  • Chiu Yu-Hung
  • Pan Wen-chieh