Press and News

Welcome to our press page!

Here you can read up on the lastest news from hummel and find images to use for editorial purposes, as well as our press contact information. 


Latest news coverage

Read our latest news below or view all of our news stories here. 


hummel football for change

hummel launches Football for Change 

hummel launches Football for Change which support youth social footbal activities in communities.


new ceo

New CEO in hummel. 

May 8, 11.00 Allan Vad Nielsen was announced as new CEO of the Danish sports and fashion brand hummel. At the hummel headquarters in Aarhus, Denmark, Allan V. Nielsen was today presented as new CEO of hummel A/S.    



Catalogs and reports

Read our latest annual Company Karma report and Team Sport Catalog here. 


Press and media kit


Press photos

Below you will find a selection of photos from our headquarters, products and our logo which can be used for editorial purposes.



Instructions for use of photos

The photos may only be downloaded and used for non-commercial, editorial purposes relation to hummel international A/S. If you have questions in this regard or would like to request additional photos, you are welcome to contact us at 


Executive Leadership Team at hummel International A/S

Learn more about the Executive Leadership Team at hummel International A/S here.



Allan Vad Nielsen

Chief Executive Officer


Michael Storm

Chief Financial Officer


Per Kragh Nielsen

Chief Purchase Officer


Christian Broe

Chief Officer, Marketing & Footwear



Christina Grotkjær Elmstrøm

Chief, HR & Organization Development


Henrik Svenning

Director, International Markets


Claus Lyngholm Sørensen

Sales Director, Nordic & DACH



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Learn more about our parent Thornico Group A/S here.


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